LAND AT HILL TOP FARM, WEBHEATH

PROJECT WEBSITE

PROJECT UPDATE – APRIL 2026

INTRODUCTION

Bloor Homes Limited is pleased to provide an update on its proposals for land allocated for residential development at Hill Top Farm, Webheath, following the public consultation held in September 2024.

Bloor has carefully reviewed the feedback to the consultation in working to finalise its proposals. Formal planning applications to Redditch Borough Council have now been prepared.

The proposed development relates to land which is part of the Webheath Strategic Site, a residential-led allocation for 400-600 dwellings within the adopted Redditch Local Plan No. 4 (2011-2030). The allocation includes land that has already been developed for housing to the north of the site and undeveloped land further south and west.

The original intention was to seek outline planning permission for the Bloor land through two applications, leaving detailed matters to be considered via Reserved Matters submissions later. However, Bloor is now seeking full planning permission instead, in the light of the further detailed work undertaken since the consultation.

View Archive

UPDATED PROPOSALS

Bloor received close to 100 responses as part of the public consultation, which were reviewed alongside additional design and survey work to shape the proposed development.

The comments and scheme responses have been summarised in a Statement of Community Involvement, which has been submitted alongside the planning applications.

The key changes and features of the scheme are as follows:

Scheme Design:

  • A stronger landscape‑led approach, with development set within a network of green infrastructure
  • Development parcels refined to respond more effectively to site levels, landscape features and adjoining areas

197 New Homes:

  • 23 homes on the former Norgrove House land
  • 174 homes on the agricultural land to the west
  • 59 affordable homes (30% of the total)
  • A mix of house types, sizes and tenures to support the creation of a balanced and inclusive community

Access:

  • A new roundabout access from Church Road for all users
  • Removal of the previously proposed emergency access to Crumpfields Lane
  • A 5.5m wide spine road with 2m footways on either side to serve the development

Connected Green Infrastructure:

  • Some 2.93ha of public open space with walking and cycling routes
  • Retention and strengthening of mature vegetation
  • Mutli functional open space with sustainable drainage integrated with the landscape

SITE LAYOUT

The proposed Site Layout has been designed to establish a coherent pattern of development and a strong sense of place:

 

ACCESS

The Church Road access has been informed by pre‑application discussions with the County Council as Local Highway Authority. All vehicles will access the site from Church Road. The emergency access via No. 18 Crumpfields Lane is no longer proposed.

HOME DESIGNS

The development will deliver a range of high quality house types to help meet local needs and integrate with the surrounding area – see example elevations.

The planning applications will be accompanied by a full suite of layout and architectural drawings.

NEXT STEPS

Once the applications are validated, the Council will begin a formal consultation. All plans and supporting documents will be available on the Council’s website at that time:

https://www.redditchbc.gov.uk

Public comments on the detailed proposals should be submitted directly to the Council during the formal consultation. It is important that comments are provided to the Council directly, so they can be fully considered by them in determining the applications.

Bloor will engage with the Council during post submission period, to address comments as necessary, and on matters such as how the development can address additional demand for local community services such as education and healthcare.

It is hoped that the applications could be determined in Summer 2026. Afterwards, it would be necessary to discharge any pre-commencement planning conditions before works can commence.